King Sue

Our Brand

After World War II, the brand “King Sue” was born.

These two words have been put together for Mr. Cu Un Kay was of small stature and modest background, yet big in dreams and ambitions.

The Company


Mr. Cu Un Kay was born in Amoy, Forrklen, China in 1905. At the age of 12, he came to Manila to onboard a vessel. He started out as a cook for his uncle, who own a Cold storage in Echague. There, he met a German who later on taught him how to manufacture Ham and cold cuts.

After some time, Mr. Cu Un kay left the Cold Storage to setup his own business. He started out by experimenting and perfecting the production process using only aluminum cauldron (good for 3 to 4 pieces of ham) over 3 Adobe Stones, Mr Cu Un Kay concentrated on producing hams, especially the Bone-In-Chinese Ham for which is his business became known for.


The quest to satisfy the Filipino palate and changing lifestyle is what drives King Sue Ham to introduce wider varieties of products each year. King Sue Ham believes that the customer is the lifeblood of the business and should be offered the best possible products and provided with the best possible service. Hence, the company strives to fulfil the goals of quality excellence, product innovation, unparalleled product superiority, efficient management growth and utmost customer satisfaction. These ensure that King Sue products will exceed the expectations of its consumers.


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